A few weeks ago, I met with my microeconomics professor to discuss Ketuv. In class, we were studying perfect competition, monopoly, monopolistic competition, oligopoly, duopoly (and other opolies I won’t bore you with), and I wanted help in applying what I had learned to the ketubah market. I also wanted some assurance that Arielle and I were approaching our business in “the right way”.
My professor, James Forcier, a prominent business economist, explained that for now, as a new business, the most important value is flexibility. He likened starting a business to a puzzle, but one where you need to find the pieces. He told us to scavenge by listening, researching, and asking questions. I couldn´t have hoped for better advice.
Professor Forcier helped us to understand that rather than sizing up the current market, Arielle and should focus on our hope to re-define the market by responding directly to our customers’ needs. As a result of my conversation with Professor Forcier, Arielle and I have decided to do a bit more listening. While the custom ketubot offer ultimate personalization, we realize not everyone has the budget and time for the custom process. We’d love to hear from you about what kinds of editioned ketubot you would like to see added. This invitation to make suggestions applies to all the elements of the work, including size, colors schemes, styles, price, etc. You can offer your suggestions via our or via email: firstname.lastname@example.org. We realize this is only the beginning, and we want to grow into the company you want us to be.
Also, for those of you who would like to see the art in person, Arielle and I are are planning to have show and tell evenings at our apartments in Brooklyn and San Francisco every few weeks. If you are interested in the Brooklyn evening please email: Arielle@ketuv.com and if you are interested in the San Francisco evening please email email@example.com. Ketuv needs to hear your voices!